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2016 Graphic Design

Logo Update?

The Man, itself, has changed the way it is constructed. Since  2014 it has been more solid and less “scarecrow”. (timeline)

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Which makes me wonder if we should update the Pink Heart Logo.

At its core, our logo is a Pink Heart. Like the “Red Cross.”
But we also use our signature font and images of the man in order to give context.

We choose to use a more realistic version of the man instead of the simplified icon )'(.

man_and_heart We have also used different versions of this theme by integrating aspects of the year’s theme.

Some brainstorms of how an upgraded logo could work.  One thing being discussed is the amount of detail to include. i.e. the new Man has some unusual poles that stick out of the neck, shoulders and arms. Should they be included? Should arms be up (celebratory) or down (calm)? What about the lines on the face?  Should we introduce a new, much more stylized logo?

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Another factor in play is that we are considering a metal medallion that cannot have fine detail. So a Man like seen in #10 may be the best we can do. Worth compromising for a cool medallion?
See? Burning Man isn’t all fun and games!!!

Feel free to chime in on what numbers look best to you.

 

 

 

Heart Centered Da Vinci

Pink Heart superhero Stilt Ladder (aka Stephen) recently sent this email with some gorgeous thoughts about applying this year’s theme to Pink Heart:
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A couple weeks ago I went to the Da Vinci exhibit at the Air and Space Museum in Balboa Park. You know, that guy was the defense contractor and DARPA of his time; much of what he conceived of was for defense or offense in battle. Lots of other things like flying machines and robots, too, but I never realized how much he was innovating for war.

Our technology now keeps us alive so much more than in Da Vinci’s time. Then, it did so when one kingdom was attacking another, but daily subsistence was much closer to “hunter-gatherer” where they were close to the earth and how they got the stuff they needed. Now we seemingly live in a much more robust, sophisticated world, but our systems are fragile. A significant interruption to our massive supply chains would cause massive distress to a lot of people so used to our modern on-demand conveniences (BM 2013: the Cargo Cult theme). So we live upon a vast network of technology, and it being from us and through us so much, it is us.
As our technology becomes ever more powerful and able to affect the lives of masses of people, and even who we are as individuals, tribes, and the whole of the human race, it is crucial to lead with our heart when developing it. We also have to talk more to people who are unlike ourselves, because our ability to do powerful things personally with technologies like gene editing will give us the ability to exert our will and wage battle in insidiously destructive ways, and have the same done to us. So we’d better start talking to our “enemies” more, those we have differences with, and find some common ground. Technology can connect or rend relations, can heal or can destroy.

This is something I think has come from Pink Heart for me: listening to the heart and purpose for an engineered artifact more than to scientific and technical analysis, because none of us are truly fully rational, nor can we be. And we are fooling ourselves horribly if we think we can be. But we can be intuitive, and sensitive, and creatively solve many problems that speak to deep human hurt and need. This can give deep spiritual purpose to our technology. We need heart-centered design and engineering.

Beyond exploring and driving for connecting technology to humanity, we could also think about redefining Da Vinci’s warrior ways in love warrior machines, connecting inventions.
-Stilt Ladder

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